Business

How to Hit a Home Run in Labor Controls

By David Scott Peters, www.therestaurantexpert.com How do you make money in the restaurant business? The reality is it’s the small things that add up, such as reducing the cost of cheese by a nickel a pound, or reducing the number of garbage pickups a month by one. But every so often, with the bases loaded, you bring up your cleanup ...

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Building and Maintaining Your Brand in the Digital Space

Brand identity is the cornerstone on which any good marketing plan should be built. Clouded by the quick pace of the digital and social landscapes, it’s easy for operators to lose sight of their brand in favor of chasing likes, comments, and followers. While we often focus on tactics to drive these measurable figures, it’s critical to ensure they don’t ...

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What Point of Sale System Should You Get?

point of sale

By David Scott Peters, TheRestaurantExpert.com I give presentations, seminars and workshops all over the United States and Canada and if you asked me what’s the most commonly-asked question I get, that would be easy to answer. It’s, “What point of sale system should I get?” I understand more than anyone that this is probably the most important equipment purchase you ...

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Top 3 Changes to Lower Labor Costs

labor costs

By David Scott Peters, TheRestaurantExpert.com Labor is a major area where restaurants can bleed profitability. Why? When the clock goes tick, you owe! For your food costs, if you buy too much food, as long as it’s not wasted, spoiled or stolen, you can use that food tomorrow. But if you bring in too many people, too early and you’re ...

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Top Business Killers

Five critical points of contact to ignore if you want to kill your business. By David Scott Peters, TheRestaurantExpert.com You can’t afford to not make a great first impression. There are too many other options for your customers in today’s marketplace. And with fewer dining out experiences per week, the amount of chances you have is also down. Here are ...

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Five Simple Tips for Creating Harmony Between Your Traditional and Social Media

social media

It’s your time. It’s your money. Make it count! MARKETING 101 If your social media efforts are not supporting your “traditional” media, you’re doing it wrong! Creating a balance between social and traditional media will not only help drive engagement, but will also allow you to leverage those precious marketing investments to enhance your return. Too often, it seems that ...

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Fresh & Local: Tomato Takeover

tomato

According to the Agricultural Marketing Resource Center, tomatoes are the second most consumed vegetable in the U.S., behind potatoes. As the backbone to countless sauces, soups, juices, condiments, and garnishes, tomatoes are extremely adaptable to any dish and can also stand alone, simply dressed with oil and seasoning. When utilized at their peak, tomato seasonality can make all the difference ...

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Why Customers Don’t Come Back

By David Scott Peters, www.TheRestaurantExpert.com In a past study called “The Spirit of Service” done by the National Institute for the Foodservice Industry (NIFI), they detailed six main reasons why customers don’t come back. Here they are with ideas to counteract them. Reason No. 6 Let’s start things off with a bang, so to speak. It’s the one thing you ...

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