Business

Using #Hashtags Effectively For Your #Restaurant

Whether you’re using Instagram, Twitter, or Facebook – or all three – for your restaurant’s marketing – one thing that you should know is how to use #Hashtags effectively. WHAT IS A #HASHTAG? A #Hashtag is a word or phrase preceded by a hash mark (#). They are used to facilitate a search by identifying a keyword, topic of interest, ...

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Success Stories: Beak & Skiff

Location:2708 Lords Hill Rd., LaFayette, NY, 13084 Phone:(315) 696-6085 Website: beakandskiff.com In 1911, George Skiff, an onion farmer on the north side of Syracuse, and Andrew Beak, a dairy farmer, met at a Farmers Market. They decided it would be fruitful to join forces and enter the emerging apple business. By 1975 Beak & Skiff diversified from the strictly wholesale ...

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Success Stories: Clemson Brothers Brewery

Location:22 Cottage St.Middletown, NY 10940 Phone:(845)775-4638 Website: clemsonbrewing.com Clemson Brothers has a long history in the community with roots dating back to the 1850s. The company started in metalsmithing and saw blade manufacturing, then lawn mower blades and even armored plates for tanks during WWII. Now the site is used for brewing beer instead of making saw blades. The Menu ...

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Customer Spotlight: The Olde Brook Inn

The Olde Brook Inn has been a part of the Springbrook Township community for years. Recently, John Basalyga purchased the building that was in dire need of repairs. He had grown up in the surrounding area and envisioned a newer, refurbished and spectacular rendition of the restaurant he remembered from his youth. He invested and dedicated himself to the project ...

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Dessert For Two

Sweeten Deals for Valentine’s Day For restaurants, Valentine’s Day is one of the biggest and busiest nights with couples planning to wine and dine their significant other. With Valentine’s Day falling on a weekend this year, romantics looking to rendezvous will want to make the most out of it, with some opting to go on a different day than the ...

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ServiSolutions: An Opportunity is Brewing

coffee

Sixty percent of Americans drink an average of 3.1 cups of coffee each day. If you aren’t offering coffee, you’re letting potential customers and profits pass you by. Consumers are crunched for time and seeking quick and quality drink options. As the thermometer dips, this is the ideal time to consider implementing a hot beverage program or upgrading  your current ...

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What The NY Times: Per Se Review Means For All Restaurateurs

It has been a week since The New York Times restaurant review by Pete Wells spread rapidly like a grease fire throughout kitchens across the country. It was the unforeseen harrowing review of Per Se, a restaurant located in New York City serving New American and French cuisine that left the culinary industry anxiously awaiting a response of what is ...

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Top 5 Ways to Extend Valentine’s Day Sales

Extending your Valentine's Day Sales

Valentine’s Day is a bittersweet occasion for restaurant owners: On one hand, the holiday sends sales soaring for a day. But during the rest of February, it’s midwinter business as usual, which can be on the slower side. Don’t settle into a slump, instead keep the momentum going with the following these recipes and tips for a full month of ...

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3 Ways to Boost Restaurant Sales During Football Season

Every year, the NFL’s loyal fans follow the season from September through the big game in February. Those football fanatics are always looking for a place to watch the game. So what can you do to take advantage of potential customers and how is your establishment going to keep them coming back for another game? Here are 3 ways to ...

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Using Video For Your Social Media Marketing

Videos aren’t just for big brands with big budgets. They are a great way for small businesses to get more organic reach and shares on social media. If you haven’t explored short videos for your business, you may be missing out on an opportunity to reach more people online – and I don’t mean professionally edited videos by a marketing ...

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