If your restaurant isn’t on Instagram yet, here are a few recent statistics that might convince you to get started. Many social media users are moving away from other platforms and shifting time to Instagram. Restaurateurs can encourage customers to share pictures of food, decor, and events for immediate, user-generated advertising that won’t cost your business a dime.
- Over half of Instagram users are between ages 18-34.
- Engagement on Instagram is 15 times greater than Facebook.
- Make your profile picture your brand’s logo or something that your customers would easily recognize as representative of your brand.
- Include a link to your website in your profile and a short description.
- Balance fun and entertaining pictures with images of your business.
- Post high-quality pictures.
- Follow people that follow you, and comment or “like” their relevant posts.
- Share pictures of your employees and staff to show what goes on behind the scenes of your business.
- Don’t overuse hashtags, but be sure to use enough! You can create your own hashtag to represent your brand. Be sure to tag all of your pictures with it and tell your followers to tag their photos with it, too. You can also use trending or industry specific hashtags, such as #throwbackthursday or #tbt.
- Repost content that your followers have posted with your brand or hashtag.
- Don’t keep your pictures on Instagram only. Share your best pictures on other social platforms such as Facebook or Twitter.
Everyday Instagram Ideas:
Promote All Parts of Your Restaurant Operations
Take photos of your food, customers, staff members and behind-the-scenes operations. Show pictures of a staff dinner or customers simply enjoying themselves. Caption these pictures with a brief explanation of the picture and any relevant hashtags.
Pro Tip: If you are taking behind-the-scenes pictures inside your kitchen, a black and white filter usually looks best.
Fairs and Events
Share pictures at special events and festivals in which you’re participating. Off -site catered events are another opportunity to market your brand and services.
With a little bit of planning, you can also get really creative with your brand, take this idea for example: Margarita’s Mexican Restaurant introduced a limited-time menu which doubled as a half mask/moustache. Guests could hold the menu up to their face and take a funny picture.
The restaurant incorporated the hashtag #NewMoustache so people could easily find all of the funny moustache pictures on Instagram. Margarita’s also cleverly placed their logo on the menu to ensure that it would be in all of the online moustache pictures.
If you’re looking for more ideas and social media marketing tips, find them online at freshideas.maines.net/tag/social-media/
Is your restaurant already on Instagram?
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