snapchat

Should Your Restaurant Be Using Snapchat?

Snapchat continues to be one of the fastest growing photo and video sharing apps available today. Snapchat allows users to add captions, drawings and filters to their photos and videos (also known as “snaps”). Unlike other messaging apps, you can only view snaps for a maximum of 10 seconds, and then they are gone for good.

 

WHAT YOU NEED TO KNOW
While it may not make sense for every business to jump onto the Snapchat train just yet – it’s an excellent way for certain businesses to connect with their customers.

If your business caters to a younger customer demographic, then it may be extremely beneficial for you to explore using Snapchat for your restaurant. The majority of Snapchat users are 13 to 24 years old. Snapchat gets 4 billion video views a day, which is the same number of video views as Facebook but with only 10% of the active users.

HOW TO GET STARTED
1. Download the Snapchat app and create an account.
2. Promote your Snapchat account on your other social media sites, such as Instagram and Facebook, as well as in your restaurant. Don’t forget to include your username so your customers will be able to easily find you in the App.
Tip: Your customers will need to become your Snapchat ‘friends’ before they can start seeing your snaps. This is slightly different than other social sites that often have a feed of your latest posts, videos, or comments.
3. Reward followers with things such as a coupon, product sneak peek, a secret menu, or behind the scenes photos.
4. Share meaningful videos or photos to engage with your followers. When someone adds you as a friend or sends you a snap, respond with rewards they can redeem for free delivery or 10 percent off.

USAGE IDEAS
• New menu, product, or recipe sneak peaks for your customers
• Coupons
• Behind the scenes photos or videos
• Create a secret menu
• Promote limited-time offers

SNAPCHAT GLOSSARY
Snaps – Snaps are self-destructing photos or quick videos (up to 10 seconds) you send to one or multiple people.
Story – Snapchatters are broadcasting their snaps for everyone to see in what’s called a story–a series of moments that won’t self-destruct for 24 hours.