Tag Archives: Craft Beer

5 Ways to Increase Beer Sales

beer sales

How do we sell more craft beer to our customers? By making it an exciting experience, of course. And we do this by pairing, which reveals hidden flavors and interactions in both food and drink. There is plenty of sophistication in beer pairing. A good pairing should… Make use of commonalities in flavor and aroma. Create harmonies by pairing a ...

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The Craft Beer Craze

craft beer craze

In the last five years, craft beer has made it onto the menu. Its amazing capacity to pair with all kinds of foods has made beer-and-food tasting events multiply exponentially—just look at the jumbo monthly lists on beerfestivals.org. Beer may actually be more food-friendly than wine is. Winemakers, after all, have one ingredient to play with: grapes. Two, if you ...

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