Tag Archives: Essence Nov-Dec 2015

Using Video For Your Social Media Marketing

Videos aren’t just for big brands with big budgets. They are a great way for small businesses to get more organic reach and shares on social media. If you haven’t explored short videos for your business, you may be missing out on an opportunity to reach more people online – and I don’t mean professionally edited videos by a marketing ...

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Success Stories: ZaZa’s Cucina

Owner: Curtis Radcliffe Location:622 Cascadilla St, Ithaca, NY 14850 Website: zazascusina.com ZaZa’s Cucina opened its doors in 2001. Curtis Radcliffe was the executive chef from 2007-2012. His career took him to other locations but in 2015 there was an opportunity to purchase ZaZa’s. Radcliffe has been owner and executive chef since September 2015. ZaZa’s prides itself on using the highest ...

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Success Stories: Henry’s At The Farm

Owners: Robert Pollock Location: 220 North Road, Milton, New York, NY 12547 Phone: (845) 795-1310 Website: www.buttermilkfallsinn.com Buttermilk Falls is a sprawling 75-acre Hudson River estate with a tenroom inn, spa, working farm, and a restaurant, which specializes in local food. CJ Hartwell is General Manager of both Henry’s at the Farm and Buttermilk Falls Inn & Spa. Hartwell oversees ...

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Large Plates Mean Big Business

In most parts of the world, meals revolve around a shared single protein with an assortment of sides and that’s the way most people eat at home. Sharing large plates like a pizza at an Italian restaurant or a Peking duck at a Chinese restaurant has been a common restaurant dining experience but the appetizer-entree format has always been the ...

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How to Implement Large Plate Meals in Your Restaurant

Move over small plates! The rapidly growing large plate trend caters to the desires of both chefs and customers, and it’s popping up on menus everywhere. For the customer, the benefits include a high value dining experience, elimination of ordering decisions, and a socially rich atmosphere that millennials and Gen Z’s crave. For the operator, large plate meals allow precise ...

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Success Stories: Ruth’s Chris Steak House

Executive Chef: John Gorrick Location: 1280 PA-315, Wilkes Barre, PA 18702 Phone:(570) 208-2266 www.ruthschris.com/restaurant-locations/wilkes-barre In 1965, Ruth Fertel bought a New Orleans steakhouse called Chris Steak House, after spotting it for sale in the classified section. When a kitchen fire destroyed the restaurant in 1976, she purchased a new property a few blocks away. She opened under a new name, ...

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Perfect Beverage Pairings for Large Plates

Dining is more social than ever, with guests looking for unique, shared experiences. To make dining more exciting, beverages big enough for a crowd will pair well with large plate menus. More diners are looking for food-liquor/cocktail pairings, one of the top cocktail trends in the What’s Hot in 2015 report by the National Restaurant Association, so a large plate ...

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