Tag Archives: Marketing

Building and Maintaining Your Brand in the Digital Space

Brand identity is the cornerstone on which any good marketing plan should be built. Clouded by the quick pace of the digital and social landscapes, it’s easy for operators to lose sight of their brand in favor of chasing likes, comments, and followers. While we often focus on tactics to drive these measurable figures, it’s critical to ensure they don’t ...

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Five Simple Tips for Creating Harmony Between Your Traditional and Social Media

social media

It’s your time. It’s your money. Make it count! MARKETING 101 If your social media efforts are not supporting your “traditional” media, you’re doing it wrong! Creating a balance between social and traditional media will not only help drive engagement, but will also allow you to leverage those precious marketing investments to enhance your return. Too often, it seems that ...

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How “Free” Marketing Could Be Killing Your Bottom Line

The concept of digital marketing is easy to embrace. The internet provides a seemingly endless supply of free (and low-cost) marketing solutions that provide unique opportunities to engage directly with customers and drive a positive brand image, ultimately bringing more business through the front door. That’s the ideal. In reality, too many restaurants allow “free” to translate to “less important.” ...

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Using #Hashtags Effectively For Your #Restaurant

Whether you’re using Instagram, Twitter, or Facebook – or all three – for your restaurant’s marketing – one thing that you should know is how to use #Hashtags effectively. WHAT IS A #HASHTAG? A #Hashtag is a word or phrase preceded by a hash mark (#). They are used to facilitate a search by identifying a keyword, topic of interest, ...

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Dessert For Two

Sweeten Deals for Valentine’s Day For restaurants, Valentine’s Day is one of the biggest and busiest nights with couples planning to wine and dine their significant other. With Valentine’s Day falling on a weekend this year, romantics looking to rendezvous will want to make the most out of it, with some opting to go on a different day than the ...

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Top 5 Ways to Extend Valentine’s Day Sales

Extending your Valentine's Day Sales

Valentine’s Day is a bittersweet occasion for restaurant owners: On one hand, the holiday sends sales soaring for a day. But during the rest of February, it’s midwinter business as usual, which can be on the slower side. Don’t settle into a slump, instead keep the momentum going with the following these recipes and tips for a full month of ...

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Using Video For Your Social Media Marketing

Videos aren’t just for big brands with big budgets. They are a great way for small businesses to get more organic reach and shares on social media. If you haven’t explored short videos for your business, you may be missing out on an opportunity to reach more people online – and I don’t mean professionally edited videos by a marketing ...

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How To Implement a Charcuterie Program in Your Restaurant

Charcuterie is a food trend that has proven to have longevity. Whether you already have a charcuterie program, or are considering adding one, Maines can help you take advantage of this burgeoning menu essential. Learn the benefits of a charcuterie program and then get professional insight into how to implement one. This includes advice from our trusted partners at Atalanta ...

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