Tag Archives: Marketing

Menu Engineering for Maximum Marketing

You work hard to give your customers the very best meals and service. You may have the best-tasting menu offerings, but if they’re presented in an outdated or unattractive format, you could be losing valuable revenue. Research suggests that a re-designed menu can increase sales by at least 10 percent. Take an honest look at your menu; is there room ...

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Picture-Perfect…Instagram Ideas for any Restaurant

If your restaurant isn’t on Instagram yet, here are a few recent statistics that might convince you to get started. Many social media users are moving away from other platforms and shifting time to Instagram. Restaurateurs can encourage customers to share pictures of food, decor, and events for immediate, user-generated advertising that won’t cost your business a dime. Over half ...

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4 Steps to Beautiful Mobile Food Photography

For the restaurant industry, the saying “people eat with their eyes” has never been more relevant. There is an estimated 3-second window of opportunity for your restaurant to catch a customer’s attention while scrolling through a Facebook timeline or an Instagram newsfeed and that is why knowing how to take beautiful, professional looking images from a smartphone is that important. ...

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Chef Fabio Presents: Business 101

Born and raised in Florence, Italy, Chef Fabio Viviani has perfected classic  Italian cooking. By the time he was 27, Viviani was already a veteran in the restaurant industry, owning and operating five restaurants in Florence along with a long list of other accomplishments. He opened his first U.S.  restaurant, Café Firenze, in Moorpark, California, then later opened Siena Tavern ...

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9 Ways to Boost Your Customer Frequency

increasing customer frequency

It’s less expensive to get your current customers to visit your business more frequently than it is to acquire new customers. Gerry O’Brion gives us 9 strategies on how to get your current customers to come back more often. Video 10 of the Maines Restaurant Formula Video Series –

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10 Pricing Strategies for Your Menu

menu-pricing-strategies

Menu pricing strategies are one of the most important aspects to running a profitable restaurant. Making money in the restaurant business takes some math skills. Gerry O’Brion gives us strategies on how restaurants can price a menu for profit. Gerry gives us 10 pricing strategies for your menu to maximize the value you give your guests, while maximizing the cash ...

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A Slice of Social Media: Deli Edition

Whether you are running a deli or have a few sandwiches on your menu, these social media ideas can help highlight your menu offerings and increase your fan engagement on any social network. Turn it Over to Your Fans Thinking about adding a new sandwich to your menu? If you can narrow down your new sandwich ideas to a few ...

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16 Ways to Upsell in your Restaurant

Out of the 4 ways to make more money in the restaurant business, one of the easiest is getting your current customers to spend more money. Research shows that customer satisfaction is higher when restaurants offer personalized service and suggestions. Gerry O’Brion spills his secrets and techniques on how to upsell to your current customers. Watch our video with 16 ...

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