Tag Archives: Marketing

A Slice of Social Media: Deli Edition

Whether you are running a deli or have a few sandwiches on your menu, these social media ideas can help highlight your menu offerings and increase your fan engagement on any social network. Turn it Over to Your Fans Thinking about adding a new sandwich to your menu? If you can narrow down your new sandwich ideas to a few ...

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16 Ways to Upsell in your Restaurant

Out of the 4 ways to make more money in the restaurant business, one of the easiest is getting your current customers to spend more money. Research shows that customer satisfaction is higher when restaurants offer personalized service and suggestions. Gerry O’Brion spills his secrets and techniques on how to upsell to your current customers. Watch our video with 16 ...

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How to Market Fresh Pasta on Your Menu

Pasta is one of the most profitable items a restaurant can put on its menu because although it is a very inexpensive raw product, it allows for a huge markup once transformed into a delicious menu specialty. Fresh gourmet pasta is particularly profitable because of the value it adds to a menu item – you can charge a premium on ...

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How to Handle Negative Reviews

Negative Reviews

With the popularity of review sites, it is inevitable that your restaurant is going to receive some type of negative review at one point or another, no matter how great your food and service are. So, what are you supposed to do when you get a pesky, negative online review on a website such as Yelp? Here are a few ...

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Restaurant Formula Video 7: Restaurant Review Sites

review sites

Gerry O’Brion dives deeper into how review sites can be a great asset for your restaurant. Review sites give restaurant owners a very valuable tool – customer feedback. A 2014 study showed that 88% of consumers used reviews to determine the quality of a local business and also said they trusted reviews from a review site as much as a ...

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Why Is Social Media Important to the Restaurant Industry?


When it comes to going social, some of the best and brightest pioneers are restaurants. The sharing-driven nature of social media mixes well with the visual world of the restaurant industry. We’ve all seen people snapping photos of their dish to share on Facebook or Instagram (and maybe indulged once or twice ourselves). In fact, there’s a dizzying array of ...

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9 Ways to Be Brilliant at the New Basics

9 ways to be brilliant at the new basics

A house without a strong foundation will not stand. And a business without fundamentals firmly entrenched and duti-fully executed can wither and shrink as small as the period that ends this sentence. There are nine essential building blocks of successful foodservice companies in the second decade of the 21st Century: Focus. When companies start strong and stay strong, it’s because ...

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Customers Are Hungry for Technology

Restaurant technology

I was fortunate enough to go to one of the biggest cloud computing, social media, tech conferences of the year to learn about the latest trends in marketing and social media. I left with more inspiration for digital and social media marketing than I could have ever imagined. I went to some excellent keynotes and some amazing seminars on topics ...

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Our Favorite Social Media Campaigns… and Why They Worked

Social Media Campaign

If you are looking for a way to make a splash with a new menu, celebrate an anniversary, or just get your fans excited about your business, creating an engaging social media campaign can be a great way to get the word out about your business. In order to make the most of any social media campaign, be sure to ...

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How to Integrate Social Media and E-mail Marketing

integrate social media and email marketing

I am a firm believer in putting a large focus of your marketing strategy into social media. However, I also think that you should not put all of your eggs into one basket. Social media has become too important for businesses to not integrate it with other marketing efforts. Social media and e-mail marketing go hand-in-hand. Remember—“The whole is greater ...

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