Tag Archives: Marketing

Using Twitter for Your Next Event

Twitter

Social media is not a strategy. It is a vehicle with which to enact your strategy. If events are a part of your marketing strategy and you are not utilizing social media, you are missing out. Social media can add another layer of excitement and customer involvement to any event and is an inexpensive, cost-effective way to build buzz, fill ...

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Social Media Marketing Mistakes To Avoid

social media mistakes

Learn how to avoid these common social media mistakes that are detrimental to your online marketing efforts. Not Responding to Comments A staggering 95% of Facebook wall posts are not answered by brands. Always respond to comments left on your fan page and on your posts. Getting people to comment on your page takes time and effort on your part, ...

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How to Enhance Your Restaurant’s Yelp Profile

yelp

Here are some tips on how to make the most of your business page that will help take your Yelp presence to the next level. Update Your Key Information First and foremost, the information on Yelp has been put there by your customers, so make sure all of this information is accurate: Name and Business Category Address and Phone Number ...

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Importance of Review Sites for Restaurants

Review Sites

So potential customers are reading online reviews from your customers, what’s the big deal, right? A lot of business owners realize that review sites are out there and that you don’t have a choice when it comes to being listed on them or not. But what they don’t realize is how popular and important they are for your business.  There ...

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Why Your Restaurant Needs a Mobile Optimized Website

mobile website

You might be thinking to yourself, “I had a website made four years ago that works fine… can’t people just look at that on their smartphones?” The answer to your question is simply, No. The Internet’s role in a restaurant’s success has grown exponentially over the past few years. Now, the majority of diners are finding restaurants through searches on ...

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Seeing Your Restaurant through the Eyes of Your Guests

SEEING THROUGH THE EYES OF YOUR GUESTS

Busy, busy, busy. Running a restaurant can be overwhelming. For an owner or manager, there is a lot to do all day, every day. Some days you’re in before dawn and leave after dusk. Week after week, month after month, year after year the only constant is change. Changes happen in the staff, in the restaurant, in the menu, in ...

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5 Ways the Spirit of Giving Can Lift Restaurant Revenues

spirit of giving

The holidays are characterized by a spirit of generosity and there are numerous ways that restaurants can tap into that mood to boost profits and elevate customers’ spirits. Below is your guide to some of the easiest gift-and-giving-related tactics to improve your profits and visibility this holiday season. 1. Gift Cards Increase Profits Consider gift cards to be your restaurant’s ...

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