Tag Archives: Marketing

How to Get Your Customers to Create Social Media Content for You

social media

The easiest social media posts you can share are the posts that you don’t even need to create. Here’s an example… The Coffee Bean and Tea Leaf, a privately held specialty coffee and tea retailer, took full advantage of its customers’ creativity on social media with its “Purple Straw Cam” Campaign. The chain gave customers the perfect prop to get ...

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What is the Restaurant Formula?

Restaurant Formula

Maines is teaming up with Gerry O’Brion to bring our customers new ideas and insights on how to improve what they are already doing. Click here to view Gerry’s articles and videos. Gerry O’Brion is a marketing speaker and author who translates big brand strategies into knowledge that any business can use to win in the marketplace. O’Brion’s presentation drives ...

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Restaurant Formula Video 3: Power of Your People

Power of your people

  Watch our 3rd Video of the Restaurant Formula Video Series with Gerry O’Brion about how your people can have a big impact on your restaurant’s success. Your people bring your restaurant to life and touch all of your critical success factors. Here are 8 tips for you to leverage the power of your people.

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Restaurant Photo-Ops for Social Media

Instagram

One of the biggest tips we can give when it comes to social media is always post pictures! We all know people eat with their eyes first, so pictures are the perfect way to promote what your business is centered on—your food! You don’t have to, and you shouldn’t, limit yourself to just posting pictures of your specials. Here are ...

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How to Get Your Customers Talking on Social Media

Get customers talking on social media

Social media marketing for businesses is all about the fan engagement. Getting your fans to talk to you, like your posts, and share them is how you will grow your fan base and ultimately increase sales. Try some of these tactics to spark conversations with your fans: Photos A picture is one of the simplest ways to catch someone’s attention, as it is more visually ...

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Building a Powerful and Profitable Restaurant Brand: Part 2

building a powerful restaurant brand

The first part of this post covered the 4 keys of “Creating a Great Restaurant Concept”. The second part of the Restaurant Formula involves 6 Critical Success Factors. While your Concept is important, it will only attract  customers if it is executed effectively. There are six Critical Success Factors for executing a great Concept. Most restaurant failures happen because they are ...

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Building a Powerful and Profitable Restaurant Brand: Part 1

restaurant formula

Have you noticed that some restaurants seem to be packed every night of the week, while others struggle from the outset? Fifty percent of restaurants fail in the first three years. What is it that separates the most successful restaurants from all the others? Restaurant success isn’t luck, it doesn’t happen by chance, and it’s not just about working hard ...

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How to Drive Word of Mouth for Your Restaurant

driving social sharing

What’s Your Because? Is word of mouth critical for your restaurant? How about sharing on social media? Yes, but how do you proactively get people to share your restaurant with others? The biggest reason that people don’t refer others is one simple thing—we haven’t given them the words to say or pictures to share! It’s our job to create the repeatable statement or the ...

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