Tag Archives: Social Media

Five Simple Tips for Creating Harmony Between Your Traditional and Social Media

social media

It’s your time. It’s your money. Make it count! MARKETING 101 If your social media efforts are not supporting your “traditional” media, you’re doing it wrong! Creating a balance between social and traditional media will not only help drive engagement, but will also allow you to leverage those precious marketing investments to enhance your return. Too often, it seems that ...

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How “Free” Marketing Could Be Killing Your Bottom Line

The concept of digital marketing is easy to embrace. The internet provides a seemingly endless supply of free (and low-cost) marketing solutions that provide unique opportunities to engage directly with customers and drive a positive brand image, ultimately bringing more business through the front door. That’s the ideal. In reality, too many restaurants allow “free” to translate to “less important.” ...

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Should Your Restaurant Be Using Snapchat?

snapchat

Snapchat continues to be one of the fastest growing photo and video sharing apps available today. Snapchat allows users to add captions, drawings and filters to their photos and videos (also known as “snaps”). Unlike other messaging apps, you can only view snaps for a maximum of 10 seconds, and then they are gone for good.   WHAT YOU NEED ...

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Using Video For Your Social Media Marketing

Videos aren’t just for big brands with big budgets. They are a great way for small businesses to get more organic reach and shares on social media. If you haven’t explored short videos for your business, you may be missing out on an opportunity to reach more people online – and I don’t mean professionally edited videos by a marketing ...

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Maines Instagram #TakeOver

The Maines team is at it again and taking over our Instagram account! Follow along beginning February 8th as Maines Territory Manager, Chris Moriarty takes over our Instagram for a behind-the-scenes look as she visits some of our valued Maines customers! Follow us on Instagram @MainesFood! Learn a little bit about Chris: Job Title: Territory Manager How long have you ...

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Text Message Marketing Best Practices

mobile website

Even with open rates that are nearly 100% and offer-redemption rates of 10 – 30%, the content of your messages is ultimately what drives customers to come back to your restaurant. Here is a list of best practices to help make the most out of your text message marketing campaigns. 1. Tell customers who you are, every time. When customers ...

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Picture-Perfect…Instagram Ideas for any Restaurant

If your restaurant isn’t on Instagram yet, here are a few recent statistics that might convince you to get started. Many social media users are moving away from other platforms and shifting time to Instagram. Restaurateurs can encourage customers to share pictures of food, decor, and events for immediate, user-generated advertising that won’t cost your business a dime. Over half ...

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4 Steps to Beautiful Mobile Food Photography

For the restaurant industry, the saying “people eat with their eyes” has never been more relevant. There is an estimated 3-second window of opportunity for your restaurant to catch a customer’s attention while scrolling through a Facebook timeline or an Instagram newsfeed and that is why knowing how to take beautiful, professional looking images from a smartphone is that important. ...

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A Slice of Social Media: Deli Edition

Whether you are running a deli or have a few sandwiches on your menu, these social media ideas can help highlight your menu offerings and increase your fan engagement on any social network. Turn it Over to Your Fans Thinking about adding a new sandwich to your menu? If you can narrow down your new sandwich ideas to a few ...

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