Restaurants are the most searched industry on digital platforms, making it crucial to go the extra mile and make your restaurant’s online presence outshine the rest.
Social platforms are one of the most effective ways to promote your brand to new customers while staying relevant to current customers. Educate yourself about the unique benefits different social platforms have to offer and use our tips to effectively increase your brand awareness in 2019.
1. PROVIDE CONVENIENT & ACCESSIBLE EXPERIENCES
Many consumers check social media before deciding where to eat, making it vital for your restaurant to be present on as many channels as you can. Beyond the standard “About,” “Events,” and “Photos” tabs, Facebook allows you to upload content like your menu, customer reviews, and other elements directly from your website to a customized tab on your Facebook page. Customized tabs make it easy for customers to access the information they’re looking for, creating pleasant and convenient experiences that make a positivie connection to your brand.
2. MAKE SAVVY CONNECTIONS THROUGH SNAPCHAT
Snapchat, an excellent platform for marketing to younger customers, has a geofilter application that allows restaurants to create customized filters for targeted locations. Geofilters can be customized through a template where you add your logo and a unique design. Then, you pick the proximity of where you want your filter to be available. Geofilters are ideal for showcasing a unique theme or promoting a new menu item. Snapchat filters along with behind-the-scenes Snapchat stories are strong, personalized efforts that build your brand and can help bring customers through your doors.
3. USER GENERATED CONTENT
Ninety-two percent of customers trust restaurant recommendations from their friends and family. From a guest’s food photo to a positive online review, make an effort to share more user-generated content (UGC) in 2019. You can also stimulate UGC by asking customers to post pictures of your dishes on their social channels and captioning them with hashtags that relate to your restaurant. These efforts can display genuine customer recommendations, drive sales, and build brand awareness.
4. AUGMENTED REALITY
Augmented reality (AR) is the use of technology to make real world information interactive and digitally manipulable. For example, Starbucks debuted an AR experiences in Shanghai by educating its customers through a virtual tour. Customers pointed their smartphone at a piece of equipment and the app explained how the coffee is processed in that machine. AR is in its early developmental stages but has the potential to benefit restaurants by increasing customer interaction and providing operators with better access to insights on customer preferences
5. FOCUS ON GENERATION Z
According to Statista, Gen Z comprises a quarter of the total U.S. population, making it crucial for restaurants to consider the needs of this widespread population. As the fastest-growing generation in the marketplace, Gen Z will be a considerable influence in the hospitality industry, as they spend more money purchasing food than purchasing clothes, electronics, or concert tickets. Their preferences included digital technology, accessibility to online ordering, and convenient, customizable options
6. LIVE STREAMING
Live streaming is one of the most genuine ways to connect with an audience on a personal level. Whether you take your followers through “a day in the life” or showcase a special event, utilize Facebook Live, Instagram stories, and Snapchat stories to portray your restaurant’s personality. Be sure any content you’re sharing helps people connect to your brand beneath the surface on a “human” level. An excellent strategy to showcase your restaurant’s personality and culture is to have different people from your operation contribute to your content, providing multiple perspectives and a better idea of the dining experience you offer.