Author Archives: admin

8 Brunch Ideas with Brickfire Bakery

brickfire

The resurgence of Brunch is more prevalent now than ever.  A simple internet search on “Brunch ideas” provides you with plenty of pictures, websites and recipes. If you’re overwhelmed by the amount of information, try using just a few key words to focus in on a specific topic.  These easy recipes and ideas are great for any restaurant who serves ...

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Markon Winter Trends 2015

markon winter trends 2015

These are the top trends in the foodservice industry according to the Winter 2015 Markon Trend Report: 1. Produce Hybrids Farmers have been cross-breeding fruits and vegetables for centuries, but today’s suppliers have the added benefit of nutritional research to naturally create exciting, delicious new ingredients. • Kalettes are part kale, part Brussels sprouts; chefs are falling in love with ...

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Why Is Social Media Important to the Restaurant Industry?

social

When it comes to going social, some of the best and brightest pioneers are restaurants. The sharing-driven nature of social media mixes well with the visual world of the restaurant industry. We’ve all seen people snapping photos of their dish to share on Facebook or Instagram (and maybe indulged once or twice ourselves). In fact, there’s a dizzying array of ...

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Tips from Our Specialists: How to Clean Your Deep Fryer

How to Clean your Fryer

With the new year upon us, we’re excited to bring you expert tips and advice on improving your restaurant. These tips are brought to you by our Maines ServiSolutions Chemical Specialists: For many restaurants, cleaning is not at the top of the wish list, definitely not around the holidays. But, it is a great way to begin a fresh new ...

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Customers Are Hungry for Technology

Restaurant technology

I was fortunate enough to go to one of the biggest cloud computing, social media, tech conferences of the year to learn about the latest trends in marketing and social media. I left with more inspiration for digital and social media marketing than I could have ever imagined. I went to some excellent keynotes and some amazing seminars on topics ...

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Our Favorite Social Media Campaigns… and Why They Worked

Social Media Campaign

If you are looking for a way to make a splash with a new menu, celebrate an anniversary, or just get your fans excited about your business, creating an engaging social media campaign can be a great way to get the word out about your business. In order to make the most of any social media campaign, be sure to ...

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How to Integrate Social Media and E-mail Marketing

integrate social media and email marketing

I am a firm believer in putting a large focus of your marketing strategy into social media. However, I also think that you should not put all of your eggs into one basket. Social media has become too important for businesses to not integrate it with other marketing efforts. Social media and e-mail marketing go hand-in-hand. Remember—“The whole is greater ...

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A Picture is Worth 1,000 Words: Instagram for Your Restaurant

Instagram

What is Instagram? If you haven’t heard of it yet, Instagram is a free online photo-sharing and social networking service that allows you to take pictures, apply fun digital filters to them and share them across all of your social networking sites. Millions of pictures are posted every day on Instagram. Just like on any other social networking site, there ...

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Using Twitter for Your Next Event

Twitter

Social media is not a strategy. It is a vehicle with which to enact your strategy. If events are a part of your marketing strategy and you are not utilizing social media, you are missing out. Social media can add another layer of excitement and customer involvement to any event and is an inexpensive, cost-effective way to build buzz, fill ...

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Social Media Marketing Mistakes To Avoid

social media mistakes

Learn how to avoid these common social media mistakes that are detrimental to your online marketing efforts. Not Responding to Comments A staggering 95% of Facebook wall posts are not answered by brands. Always respond to comments left on your fan page and on your posts. Getting people to comment on your page takes time and effort on your part, ...

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