Every year, the NFL’s loyal fans follow the season from September through the big game in February. Those football fanatics are always looking for a place to watch the game. So what can you do to take advantage of potential customers and how is your establishment going to keep them coming back for another game? Here are 3 ways to boost sales during football season and become your customers’ favorite place to kick back and watch the game.
Get Your Menu Game Ready.
When it comes to snacking, customers will expect to see the usual chicken wings and pizza on your menu. Surprise them this season with new appetizers packed with flavor! Try these recipes from our Corporate Executive Chef that are perfect for specials, features, and your Game Day Menu:
- Crispy Oysters with Thai Salsa
- Oyster Nachos
- Game Day Chili
- Spicy Crab Dip
- Sticky Chicken Wings
- Chicago Italian Beef Sandwich
- Ale Cheddar Dip
Team Inspired Menus.
Create a combination of special game day drinks and appetizers at game day pricing. If your chef wants to try some new menu items, you can create an entire menu with foods inspired by the cities that are playing that day to resonate with fans. For example, if New Orleans is playing, offer a jambalaya or gumbo special.
Draw in a crowd with some type of related raffle, maybe for tickets, jerseys or even a TV. On game days, give customers a raffle ticket when they purchase a meal, appetizer, drink, etc. at the end of the game, they must be present to win the prize. You can do one large raffle for the season, or a smaller prize for each game.
You could even integrate this type of promotion into text message marketing. Start collecting your customers’ cell phone numbers with a text message marketing platform. To enter, customers will need to sign up to receive your text messages. After they have signed up, you can continue to send them text message marketing promotions to get them to come back to your restaurant.
Want to see how a text message marketing contest could work from the SlickText Text Message Marketing Platform?
*Maines is not associated with Slicktext and has not utilized Slicktext for their marketing services. Before investing in any type of new application or technology, we recommend comparing at least 3 companies or platforms before choosing which to purchase.