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How “Free” Marketing Could Be Killing Your Bottom Line

The concept of digital marketing is easy to embrace. The internet provides a seemingly endless supply of free (and low-cost) marketing solutions that provide unique opportunities to engage directly with customers and drive a positive brand image, ultimately bringing more business through the front door. That’s the ideal. In reality, too many restaurants allow “free” to translate to “less important.” ...

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The Business of Brunch + 5 Steps for Success

Brunch

Brunch differentiates from breakfast in that it’s much more than a meal, it’s a unique social experience and a national pastime. As a result of changing lifestyle patterns in how Americans eat, live, and interact with each other, brunch has become more popular than ever. However, just because it’s booming, doesn’t necessarily mean starting a brunch program is the right ...

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“Nuevo” Huevos Rancheros Verde

Breakfast is a defining daypart that presents an opportunity to make a strong statement about your restaurant’s brand, quality, and culture. Enhance predictable breakfast offerings by incorporating interesting international flavors. Start with a familiar ethnic dish like Huevos Rancheros and take it to the next level by adding layers of aroma, texture, and temperature. The combination of spicy salsa, rich ...

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How to Merchandise Your Steak Menu

Steak

With a wide variety in cuts, qualities, and preparation styles, diners have several options to choose from when ordering steak. Updating how you portray steak on your menu can have a  tremendous impact on sales. Incorporate beef characteristics such as grass fed, organic, or USDA grade onto your menu to change the perception of these items and increase appeal. CLICK ...

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Customer Spotlight: The Beaumont Inn

Beaumont Inn

Built in 1948, The Beaumont Inn provides customers with an elegant, fine dining experience where they can enjoy classic American cuisine and beautiful scenery that includes mountains, creeks, and gardens surrounding the 50-acre property. The outdoor landscape boasts two patios that can seat up to 120 people, a lounge area with fire pits and torches, and botanical gardens while the ...

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