Story of Sustainability
Consumers are increasingly concerned with the story behind the meal. Connect with your customers through natural, environmentally friendly, and responsibly sourced products. All-natural, grass-fed, and free-range meats can help strengthen your brand and your menu. 38% of consumers’ favorite protein dish is a pork chop, making center cut all-natural pork loin a premium feature.
Food waste is another common concern among consumers and operators alike. Utilizing as much of your inventory as possible is key to maximizing profit and strengthening your brand’s sustainable efforts. Take a look at the root to stem movement. This is a growing trend of using parts of produce that would traditionally be composted. For example, the recipe below features watermelon from seed to rind. Watermelon flesh makes for a refreshing summer salad with the crunch of toasted seeds and a flavorful garnish of pickled rind. Be sure to emphasize your operation’s sustainable efforts on your menu and capture customers’ attention with the story of your dish.