Snapchat is a visual sharing app where users send and share time-limited photos and videos. This unique platform allows businesses to increase engagement and build a sense of urgency and excitement with customers. According to DMR Business Statistics, there are over 100 million daily active users on Snapchat who generate 400 million snaps per day.
The marketing firm Smart Insights finds 50% of Snapchat users report that they follow one or more brands or businesses. With millions of active users and 71% of Snapchat’s U.S. users between the ages of 18 and 34, this ever-growing social platform presents a significant opportunity to increase your restaurant’s marketing efforts, especially with millennials. You can leverage your brand through Snapchat by sharing images of your food, showcasing live events, utilizing branded filters, and hosting exclusive contests. No matter your audience demographic, Snapchat can be a vital element to your marketing strategy, helping you increase engagement and strengthen your brand.
UNDERSTAND YOUR AUDIENCE
With the promptness of the content, Snapchat allows for a casual, fun vibe where businesses can connect with customers on a more personal level. Look for exciting ways to engage customers by creating contests, asking users to send snapchats using your product, and offering a reward to those who participate. Learning more about your customers through Snapchat can promote your brand, strengthen customer loyalty, and help you determine what content will resonate with your audience in the future.
EMBRACE THE TIME LIMIT
Snapchat photos and videos only last for a short amount of time. If you have a limited-time offering, this would be prime opportunity to give a sneak peek to your followers. If you want your image or video to last longer, you can post it on your story so users can go back and view it over a 24-hour period. Because the snapchats only last a short amount of time, it’s important to consistently publish content once you commit to this platform. Create a strategy and assign responsibility to an upbeat, engaging, and dedicated person on your team.
USE VIDEOS EFFECTIVELY
While photos give a behind-the-scenes glimpse of your restaurant, Snapchat videos can take it a step further by showcasing more of your restaurant’s personality. Using Snapchat doesn’t involve extensive photo or video production, so things don’t have to be perfect; keep videos simple, raw, and organic. Videos allow you to verbalize your messages and show off your restaurant’s culture and personality. Demonstrating the production of a signature plate or showing a fun video of employees are excellent ways to utilize Snapchat videos and promote your restaurant’s culture.
PORTRAY YOUR PERSONALITY
The media you share should give people a better idea of your business and what you have to offer. Snapchat allows you to give your audience a live stream of your company. Whether you take your followers through “a day in the life” or showcase a special event, utilize Snapchat to portray your restaurant’s personality. Be sure any content you’re sharing helps people connect to your brand beneath the surface on a “human” level. An excellent strategy to showcase your restaurant’s personality and culture is to have different people from your operation contribute to your Snapchat content, providing multiple perspectives and a better idea of the dining experience you offer.