Learn how to avoid these common social media mistakes that are detrimental to your online marketing efforts.
Not Responding to Comments
A staggering 95% of Facebook wall posts are not answered by brands. Always respond to comments left on your fan page and on your posts. Getting people to comment on your page takes time and effort on your part, and when your fans are actively engaging with you, do not ignore them. 84% of customers expect a reply to comments left on social networking sites. In fact, 90% of customers are less likely to buy from a business who does not reply to posts and comments on social networking sites. Not only should you respond to comments, but you should respond in a timely manner. Don’t let them sit on your Facebook page for days without a response. Respond directly to comments and questions and follow up with a personal message if the user provides a phone number or email address in his or her account information. Quick and direct responses will pleasantly surprise potential customers, and you will present your business as one that cares.
Not Being Consistent
It is important to regularly post on your social media fan page. It is easy for businesses to launch a Facebook Fan Page and then stop posting for a week or two because you get busy. This will only hurt you when you do have the time to start posting regularly again. Social media is not something that you can put on pause, and expect your fans to be waiting for you to come back. They will leave, and it will be extremely difficult to get them back. If you are serious about taking advantage of social media, you need to be consistent.
Trying to Please Everyone
The fans you have on your Facebook Page are going to be mix of males, females and age groups. Content that appeals to a twenty-something year old is different than what would appeal to a mom of 3 kids. Take a look at your Facebook Insights and see what the majority of your fans are, and think about who your typical customer is and post content that would appeal to them.
Repeating the Same Message Too Often
Repeating the same messages can easily bore your fans and may lead them to un-like your Fan Page. Try to develop a social media calendar to plan out what you will be posting and when. This will help you avoid repetition and share fresh content while saving you time in the long run. It is common for local restaurants to simply post their specials every day at the same time. In most cases, this is not going to give you the engagement that you need with your fans. Specials should be balanced with other content, articles, pictures and fun posts. Remember our 80/20 Rule: Make 80% of your content fun, entertaining, and relevant to your brand, and 20% of your content a hard sell.