Tag Archives: Essence Aug-Oct 2014

Building a Powerful and Profitable Restaurant Brand: Part 1

restaurant formula

Have you noticed that some restaurants seem to be packed every night of the week, while others struggle from the outset? Fifty percent of restaurants fail in the first three years. What is it that separates the most successful restaurants from all the others? Restaurant success isn’t luck, it doesn’t happen by chance, and it’s not just about working hard ...

Read More »

How to Drive Word of Mouth for Your Restaurant

driving social sharing

What’s Your Because? Is word of mouth critical for your restaurant? How about sharing on social media? Yes, but how do you proactively get people to share your restaurant with others? The biggest reason that people don’t refer others is one simple thing—we haven’t given them the words to say or pictures to share! It’s our job to create the repeatable statement or the ...

Read More »