Tag Archives: Marketing

Why “Audit” Isn’t a Dirty Word

While the word “audit” may not bring the warmest notions to mind, the results of such an exercise – process, efficiency, and ROI – will help land your marketing strategy squarely in the best-practices category. Throughout the year, we’ve highlighted key “Management by Menu” concepts, from food and labor costs to trends and operational efficiencies to make your business more ...

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Building and Maintaining Your Brand in the Digital Space

Brand identity is the cornerstone on which any good marketing plan should be built. Clouded by the quick pace of the digital and social landscapes, it’s easy for operators to lose sight of their brand in favor of chasing likes, comments, and followers. While we often focus on tactics to drive these measurable figures, it’s critical to ensure they don’t ...

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