Tag Archives: Marketing

Why “Audit” Isn’t a Dirty Word

While the word “audit” may not bring the warmest notions to mind, the results of such an exercise – process, efficiency, and ROI – will help land your marketing strategy squarely in the best-practices category. Throughout the year, we’ve highlighted key “Management by Menu” concepts, from food and labor costs to trends and operational efficiencies to make your business more ...

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Building and Maintaining Your Brand in the Digital Space

Brand identity is the cornerstone on which any good marketing plan should be built. Clouded by the quick pace of the digital and social landscapes, it’s easy for operators to lose sight of their brand in favor of chasing likes, comments, and followers. While we often focus on tactics to drive these measurable figures, it’s critical to ensure they don’t ...

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Five Simple Tips for Creating Harmony Between Your Traditional and Social Media

social media

It’s your time. It’s your money. Make it count! MARKETING 101 If your social media efforts are not supporting your “traditional” media, you’re doing it wrong! Creating a balance between social and traditional media will not only help drive engagement, but will also allow you to leverage those precious marketing investments to enhance your return. Too often, it seems that ...

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How “Free” Marketing Could Be Killing Your Bottom Line

The concept of digital marketing is easy to embrace. The internet provides a seemingly endless supply of free (and low-cost) marketing solutions that provide unique opportunities to engage directly with customers and drive a positive brand image, ultimately bringing more business through the front door. That’s the ideal. In reality, too many restaurants allow “free” to translate to “less important.” ...

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Using #Hashtags Effectively For Your #Restaurant

Whether you’re using Instagram, Twitter, or Facebook – or all three – for your restaurant’s marketing – one thing that you should know is how to use #Hashtags effectively. WHAT IS A #HASHTAG? A #Hashtag is a word or phrase preceded by a hash mark (#). They are used to facilitate a search by identifying a keyword, topic of interest, ...

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