Tag Archives: Marketing

Using Video For Your Social Media Marketing

Videos aren’t just for big brands with big budgets. They are a great way for small businesses to get more organic reach and shares on social media. If you haven’t explored short videos for your business, you may be missing out on an opportunity to reach more people online – and I don’t mean professionally edited videos by a marketing ...

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How To Implement a Charcuterie Program in Your Restaurant

Charcuterie is a food trend that has proven to have longevity. Whether you already have a charcuterie program, or are considering adding one, Maines can help you take advantage of this burgeoning menu essential. Learn the benefits of a charcuterie program and then get professional insight into how to implement one. This includes advice from our trusted partners at Atalanta ...

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Text Message Marketing Best Practices

mobile website

Even with open rates that are nearly 100% and offer-redemption rates of 10 – 30%, the content of your messages is ultimately what drives customers to come back to your restaurant. Here is a list of best practices to help make the most out of your text message marketing campaigns. 1. Tell customers who you are, every time. When customers ...

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Menu Engineering for Maximum Marketing

You work hard to give your customers the very best meals and service. You may have the best-tasting menu offerings, but if they’re presented in an outdated or unattractive format, you could be losing valuable revenue. Research suggests that a re-designed menu can increase sales by at least 10 percent. Take an honest look at your menu; is there room ...

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Picture-Perfect…Instagram Ideas for any Restaurant

If your restaurant isn’t on Instagram yet, here are a few recent statistics that might convince you to get started. Many social media users are moving away from other platforms and shifting time to Instagram. Restaurateurs can encourage customers to share pictures of food, decor, and events for immediate, user-generated advertising that won’t cost your business a dime. Over half ...

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4 Steps to Beautiful Mobile Food Photography

For the restaurant industry, the saying “people eat with their eyes” has never been more relevant. There is an estimated 3-second window of opportunity for your restaurant to catch a customer’s attention while scrolling through a Facebook timeline or an Instagram newsfeed and that is why knowing how to take beautiful, professional looking images from a smartphone is that important. ...

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Chef Fabio Presents: Business 101

Born and raised in Florence, Italy, Chef Fabio Viviani has perfected classic  Italian cooking. By the time he was 27, Viviani was already a veteran in the restaurant industry, owning and operating five restaurants in Florence along with a long list of other accomplishments. He opened his first U.S.  restaurant, Café Firenze, in Moorpark, California, then later opened Siena Tavern ...

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