Tag Archives: Marketing

Using #Hashtags Effectively For Your #Restaurant

Whether you’re using Instagram, Twitter, or Facebook – or all three – for your restaurant’s marketing – one thing that you should know is how to use #Hashtags effectively. WHAT IS A #HASHTAG? A #Hashtag is a word or phrase preceded by a hash mark (#). They are used to facilitate a search by identifying a keyword, topic of interest, ...

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Dessert For Two

Sweeten Deals for Valentine’s Day For restaurants, Valentine’s Day is one of the biggest and busiest nights with couples planning to wine and dine their significant other. With Valentine’s Day falling on a weekend this year, romantics looking to rendezvous will want to make the most out of it, with some opting to go on a different day than the ...

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Top 5 Ways to Extend Valentine’s Day Sales

Extending your Valentine's Day Sales

Valentine’s Day is a bittersweet occasion for restaurant owners: On one hand, the holiday sends sales soaring for a day. But during the rest of February, it’s midwinter business as usual, which can be on the slower side. Don’t settle into a slump, instead keep the momentum going with the following these recipes and tips for a full month of ...

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Using Video For Your Social Media Marketing

Videos aren’t just for big brands with big budgets. They are a great way for small businesses to get more organic reach and shares on social media. If you haven’t explored short videos for your business, you may be missing out on an opportunity to reach more people online – and I don’t mean professionally edited videos by a marketing ...

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How To Implement a Charcuterie Program in Your Restaurant

Charcuterie is a food trend that has proven to have longevity. Whether you already have a charcuterie program, or are considering adding one, Maines can help you take advantage of this burgeoning menu essential. Learn the benefits of a charcuterie program and then get professional insight into how to implement one. This includes advice from our trusted partners at Atalanta ...

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Text Message Marketing Best Practices

mobile website

Even with open rates that are nearly 100% and offer-redemption rates of 10 – 30%, the content of your messages is ultimately what drives customers to come back to your restaurant. Here is a list of best practices to help make the most out of your text message marketing campaigns. 1. Tell customers who you are, every time. When customers ...

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Menu Engineering for Maximum Marketing

You work hard to give your customers the very best meals and service. You may have the best-tasting menu offerings, but if they’re presented in an outdated or unattractive format, you could be losing valuable revenue. Research suggests that a re-designed menu can increase sales by at least 10 percent. Take an honest look at your menu; is there room ...

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Picture-Perfect…Instagram Ideas for any Restaurant

If your restaurant isn’t on Instagram yet, here are a few recent statistics that might convince you to get started. Many social media users are moving away from other platforms and shifting time to Instagram. Restaurateurs can encourage customers to share pictures of food, decor, and events for immediate, user-generated advertising that won’t cost your business a dime. Over half ...

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