Tag Archives: Marketing

Chef Fabio Presents: Business 101

Born and raised in Florence, Italy, Chef Fabio Viviani has perfected classic  Italian cooking. By the time he was 27, Viviani was already a veteran in the restaurant industry, owning and operating five restaurants in Florence along with a long list of other accomplishments. He opened his first U.S.  restaurant, Café Firenze, in Moorpark, California, then later opened Siena Tavern ...

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9 Ways to Boost Your Customer Frequency

increasing customer frequency

It’s less expensive to get your current customers to visit your business more frequently than it is to acquire new customers. Gerry O’Brion gives us 9 strategies on how to get your current customers to come back more often. Video 10 of the Maines Restaurant Formula Video Series –

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10 Pricing Strategies for Your Menu


Menu pricing strategies are one of the most important aspects to running a profitable restaurant. Making money in the restaurant business takes some math skills. Gerry O’Brion gives us strategies on how restaurants can price a menu for profit. Gerry gives us 10 pricing strategies for your menu to maximize the value you give your guests, while maximizing the cash ...

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A Slice of Social Media: Deli Edition

Whether you are running a deli or have a few sandwiches on your menu, these social media ideas can help highlight your menu offerings and increase your fan engagement on any social network. Turn it Over to Your Fans Thinking about adding a new sandwich to your menu? If you can narrow down your new sandwich ideas to a few ...

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16 Ways to Upsell in your Restaurant

Out of the 4 ways to make more money in the restaurant business, one of the easiest is getting your current customers to spend more money. Research shows that customer satisfaction is higher when restaurants offer personalized service and suggestions. Gerry O’Brion spills his secrets and techniques on how to upsell to your current customers. Watch our video with 16 ...

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How to Market Fresh Pasta on Your Menu

Pasta is one of the most profitable items a restaurant can put on its menu because although it is a very inexpensive raw product, it allows for a huge markup once transformed into a delicious menu specialty. Fresh gourmet pasta is particularly profitable because of the value it adds to a menu item – you can charge a premium on ...

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How to Handle Negative Reviews

Negative Reviews

With the popularity of review sites, it is inevitable that your restaurant is going to receive some type of negative review at one point or another, no matter how great your food and service are. So, what are you supposed to do when you get a pesky, negative online review on a website such as Yelp? Here are a few ...

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Restaurant Formula Video 7: Restaurant Review Sites

review sites

Gerry O’Brion dives deeper into how review sites can be a great asset for your restaurant. Review sites give restaurant owners a very valuable tool – customer feedback. A 2014 study showed that 88% of consumers used reviews to determine the quality of a local business and also said they trusted reviews from a review site as much as a ...

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Why Is Social Media Important to the Restaurant Industry?


When it comes to going social, some of the best and brightest pioneers are restaurants. The sharing-driven nature of social media mixes well with the visual world of the restaurant industry. We’ve all seen people snapping photos of their dish to share on Facebook or Instagram (and maybe indulged once or twice ourselves). In fact, there’s a dizzying array of ...

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