Tag Archives: Social Media

Building and Maintaining Your Brand in the Digital Space

Brand identity is the cornerstone on which any good marketing plan should be built. Clouded by the quick pace of the digital and social landscapes, it’s easy for operators to lose sight of their brand in favor of chasing likes, comments, and followers. While we often focus on tactics to drive these measurable figures, it’s critical to ensure they don’t ...

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Five Simple Tips for Creating Harmony Between Your Traditional and Social Media

social media

It’s your time. It’s your money. Make it count! MARKETING 101 If your social media efforts are not supporting your “traditional” media, you’re doing it wrong! Creating a balance between social and traditional media will not only help drive engagement, but will also allow you to leverage those precious marketing investments to enhance your return. Too often, it seems that ...

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How “Free” Marketing Could Be Killing Your Bottom Line

The concept of digital marketing is easy to embrace. The internet provides a seemingly endless supply of free (and low-cost) marketing solutions that provide unique opportunities to engage directly with customers and drive a positive brand image, ultimately bringing more business through the front door. That’s the ideal. In reality, too many restaurants allow “free” to translate to “less important.” ...

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Should Your Restaurant Be Using Snapchat?

snapchat

Snapchat continues to be one of the fastest growing photo and video sharing apps available today. Snapchat allows users to add captions, drawings and filters to their photos and videos (also known as “snaps”). Unlike other messaging apps, you can only view snaps for a maximum of 10 seconds, and then they are gone for good.   WHAT YOU NEED ...

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Using Video For Your Social Media Marketing

Videos aren’t just for big brands with big budgets. They are a great way for small businesses to get more organic reach and shares on social media. If you haven’t explored short videos for your business, you may be missing out on an opportunity to reach more people online – and I don’t mean professionally edited videos by a marketing ...

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Maines Instagram #TakeOver

The Maines team is at it again and taking over our Instagram account! Follow along beginning February 8th as Maines Territory Manager, Chris Moriarty takes over our Instagram for a behind-the-scenes look as she visits some of our valued Maines customers! Follow us on Instagram @MainesFood! Learn a little bit about Chris: Job Title: Territory Manager How long have you ...

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