Tag Archives: Social Media

Picture-Perfect…Instagram Ideas for any Restaurant

If your restaurant isn’t on Instagram yet, here are a few recent statistics that might convince you to get started. Many social media users are moving away from other platforms and shifting time to Instagram. Restaurateurs can encourage customers to share pictures of food, decor, and events for immediate, user-generated advertising that won’t cost your business a dime. Over half ...

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4 Steps to Beautiful Mobile Food Photography

For the restaurant industry, the saying “people eat with their eyes” has never been more relevant. There is an estimated 3-second window of opportunity for your restaurant to catch a customer’s attention while scrolling through a Facebook timeline or an Instagram newsfeed and that is why knowing how to take beautiful, professional looking images from a smartphone is that important. ...

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A Slice of Social Media: Deli Edition

Whether you are running a deli or have a few sandwiches on your menu, these social media ideas can help highlight your menu offerings and increase your fan engagement on any social network. Turn it Over to Your Fans Thinking about adding a new sandwich to your menu? If you can narrow down your new sandwich ideas to a few ...

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Why Is Social Media Important to the Restaurant Industry?


When it comes to going social, some of the best and brightest pioneers are restaurants. The sharing-driven nature of social media mixes well with the visual world of the restaurant industry. We’ve all seen people snapping photos of their dish to share on Facebook or Instagram (and maybe indulged once or twice ourselves). In fact, there’s a dizzying array of ...

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Our Favorite Social Media Campaigns… and Why They Worked

Social Media Campaign

If you are looking for a way to make a splash with a new menu, celebrate an anniversary, or just get your fans excited about your business, creating an engaging social media campaign can be a great way to get the word out about your business. In order to make the most of any social media campaign, be sure to ...

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How to Integrate Social Media and E-mail Marketing

integrate social media and email marketing

I am a firm believer in putting a large focus of your marketing strategy into social media. However, I also think that you should not put all of your eggs into one basket. Social media has become too important for businesses to not integrate it with other marketing efforts. Social media and e-mail marketing go hand-in-hand. Remember—“The whole is greater ...

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A Picture is Worth 1,000 Words: Instagram for Your Restaurant


What is Instagram? If you haven’t heard of it yet, Instagram is a free online photo-sharing and social networking service that allows you to take pictures, apply fun digital filters to them and share them across all of your social networking sites. Millions of pictures are posted every day on Instagram. Just like on any other social networking site, there ...

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Using Twitter for Your Next Event


Social media is not a strategy. It is a vehicle with which to enact your strategy. If events are a part of your marketing strategy and you are not utilizing social media, you are missing out. Social media can add another layer of excitement and customer involvement to any event and is an inexpensive, cost-effective way to build buzz, fill ...

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Social Media Marketing Mistakes To Avoid

social media mistakes

Learn how to avoid these common social media mistakes that are detrimental to your online marketing efforts. Not Responding to Comments A staggering 95% of Facebook wall posts are not answered by brands. Always respond to comments left on your fan page and on your posts. Getting people to comment on your page takes time and effort on your part, ...

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How to Enhance Your Restaurant’s Yelp Profile


Here are some tips on how to make the most of your business page that will help take your Yelp presence to the next level. Update Your Key Information First and foremost, the information on Yelp has been put there by your customers, so make sure all of this information is accurate: Name and Business Category Address and Phone Number ...

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