Tag Archives: Social Media

Using Twitter for Your Next Event

Twitter

Social media is not a strategy. It is a vehicle with which to enact your strategy. If events are a part of your marketing strategy and you are not utilizing social media, you are missing out. Social media can add another layer of excitement and customer involvement to any event and is an inexpensive, cost-effective way to build buzz, fill ...

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Social Media Marketing Mistakes To Avoid

social media mistakes

Learn how to avoid these common social media mistakes that are detrimental to your online marketing efforts. Not Responding to Comments A staggering 95% of Facebook wall posts are not answered by brands. Always respond to comments left on your fan page and on your posts. Getting people to comment on your page takes time and effort on your part, ...

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How to Enhance Your Restaurant’s Yelp Profile

yelp

Here are some tips on how to make the most of your business page that will help take your Yelp presence to the next level. Update Your Key Information First and foremost, the information on Yelp has been put there by your customers, so make sure all of this information is accurate: Name and Business Category Address and Phone Number ...

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Why Your Restaurant Needs a Mobile Optimized Website

mobile website

You might be thinking to yourself, “I had a website made four years ago that works fine… can’t people just look at that on their smartphones?” The answer to your question is simply, No. The Internet’s role in a restaurant’s success has grown exponentially over the past few years. Now, the majority of diners are finding restaurants through searches on ...

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How to Get Your Customers to Create Social Media Content for You

social media

The easiest social media posts you can share are the posts that you don’t even need to create. Here’s an example… The Coffee Bean and Tea Leaf, a privately held specialty coffee and tea retailer, took full advantage of its customers’ creativity on social media with its “Purple Straw Cam” Campaign. The chain gave customers the perfect prop to get ...

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Restaurant Photo-Ops for Social Media

Instagram

One of the biggest tips we can give when it comes to social media is always post pictures! We all know people eat with their eyes first, so pictures are the perfect way to promote what your business is centered on—your food! You don’t have to, and you shouldn’t, limit yourself to just posting pictures of your specials. Here are ...

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How to Get Your Customers Talking on Social Media

Get customers talking on social media

Social media marketing for businesses is all about the fan engagement. Getting your fans to talk to you, like your posts, and share them is how you will grow your fan base and ultimately increase sales. Try some of these tactics to spark conversations with your fans: Photos A picture is one of the simplest ways to catch someone’s attention, as it is more visually ...

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