Using Video For Your Social Media Marketing

Videos aren’t just for big brands with big budgets. They are a great way for small businesses to get more organic reach and shares on social media.

If you haven’t explored short videos for your business, you may be missing out on an opportunity to reach more people online – and I don’t mean professionally edited videos by a marketing firm. Videos taken and uploaded with a smartphone do exceptionally well on social media.

Over the past few years, a variety of social media platforms have incorporated video content into their social platforms so it’s easier than ever to share videos with your fans. You can post 6 Second Vine Videos, 15 Second Instagram Videos, and 2 Minute Facebook Videos. If you are currently using Facebook to market your restaurant, you will automatically reach more people just by uploading a video than posting a static picture with your updates. Videos organically reach the largest audience of any type of Facebook post.

Video Ideas:
1. Chef in the Kitchen – Cooking or plating a special or signature dish.
2. Your Bartender in Action – Making a signature or seasonal cocktail.
3. Your Unique Products – If you have a variety of craft beers on tap that frequently change, make a quick video showcasing them.
4. Events – Participating in restaurant week? Make a quick video of your limited menu to entice customers.
5. Behind the Scenes – Whether you’re getting ready to cater a party or are just testing out a new recipe in the kitchen – behind the scenes footage of your restaurant is great content to share online.

Video Tips:
Keep them Short
Your fans are consuming content on their smartphones while they’re on the go, so the shorter your videos are, the better.

Don’t Rely on Sound

It’s important that you’re able to get your message across without relying on sound. You can use text in your videos if needed – but they should be mostly visual. Social networks like Facebook and Instagram autoplay videos without sound, so a video will need to intrigue viewers enough visually before they will opt to watch it with sound.

For example: Instead of creating a video of your chef talking directly to your audience about tonight’s special, take a video of your chef cooking or plating your special while he describes the dish. This visual will focus on the food and will be appealing both with and without the sound.

Grab Their Attention
Facebook videos auto-play as soon as a user scrolls past it. This means you need to capture your audience’s attention within the first few seconds of the video. The best way to do this is with an attention grabbing image or some kind of movement. These are ways to draw your audience in, so that they stop and pay attention.

Smartphone Apps
There are a variety of Smartphone Apps with video editing features available for smartphones that will allow you to create a great looking video right on your phone. Some are free, and some may cost just a few dollars.

Here are some of the more popular smartphone apps currently available:
Hyperlapse – Condense longer videos for a short video effect
Flipagram – Create short video stories with your pictures
Videohance – Edit videos, add effects, borders, text, music and more
Stop Motion – Create videos with fun stop-motion technique
8mm – Create old fashioned 8mm movies
iMovie – Add audio, text and special effects
Kinemaster Pro Video Editor – Full featured video editing tool