Weather May Hinder Quality and Shorten Shelf-Life of California Strawberries

May 19, 2017
Markon First Crop Strawberries are available from Watsonville, California; Markon Best Available is being substituted in Santa Maria, California. Supplies are ample; prices are easing. The abnormally warm temperatures that are forecast for this weekend will hinder quality and shorten shelf-life.
  • Santa Maria temperatures are forecast to be in the low 80s this weekend; Markon recommends moving orders to Salinas/Watsonville
  • Salinas/Watsonville temperatures are forecast to be in the upper 70s, which will decrease size, soften texture, and shorten shelf-life
  • Supplies will remain abundant through next week; Markon recommends ordering for quick turns
  • The market is expected to remain low